He used a few statistics gleaned from achievements data on Xbox to illustrate this.īetween 10% and 20% of players across the Forza Horizon series don't get the first achievement, something Fulton insists only involves 'driving around in a car for a bit'. He elaborated that even in console games, where consumers have paid around $60 to acquire the game, they can still be quick to drop it and move on to other titles. 'So what happens if you don't make a good first impression ? In the most extreme cases, your player will stop playing.' 'We apparently decide whether we like someone, or whether we want to do business with them, within the first three seconds. 'Humans form their first impressions incredibly quickly,' he told attendees. His presentation focused on the importance of making a good first impression with consumers. The revelation comes from a talk by founder and creative director Ralph Fulton at this week's Nordic Game Conference - one of several talks curated by. Forza Horizon creator Playground Games spent the majority of a two-year development cycle iterating and polishing the first ten minutes of the series' third entry.
